Reader In Need Of A Fan writes:
“I am a hip hop producer and I plan on putting out an instrumental album hopefully next year (depends on how long it takes me to record it, it’s my first time recording ever!). I work in marketing for a medium size venue so I’m pretty familiar with the advertising outlets I plan to use. Here’s my question. I was planning on promoting the album for 6 months and releasing 1 song per month to promote the album. And before the album comes out I was planning on releasing a 5 or 6 song EP for free. Now my question is should I just release the EP in it’s entirety at once or should I release 2 songs off the EP then release everything at once? Also I was planning on promoting this for approximately 2 months or so prior to me promoting m y album? I guess I’m confused because as of right now I have no social media presence I have everything set up but I haven’t been posting anything on social media because I have no music to promote.”
While everyone I know doesn’t agree with me, I have seen a technique work time and time again. Release one song at a time once every 4–8 weeks. How often you release them depends on how much you can promote in those 4-8 weeks. If you can make a video, play live a few times and do other cool things every week, release a song every 8 weeks. If you are just going to release the songs and hope for the best, do it every four weeks.
By putting out a song every four weeks you can remind everyone of your existence, have those who like your music hear something new and tell their friends. Every writer willing to write about you will write about you again. You have a reason to get Likes, comments, have fans share your music and stay active.
When you get down to having two songs left, release your EP that has two new songs on it and include all the songs you just released. Until you get some traction, repeat this pattern, it ensures you get the most bang for your buck for the song you record and enables as many chances as possible for your music to get attention.