How Drake Used Wikipedia Misinformation To Market His New Record

One of my favorite blogs, Animal NY, has a fantastic article about how Drake hyped his latest release by editing Wikipedia with rumours about his newest release. While this can’t be easily replicated for smaller artists, the general principle is a great lesson in how to create excitement, when actual facts don’t exist.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.