How Can We Help 4/19/13

Do you have questions about promoting your music or building a fanbase? Leave it in the comments and we promise to get back to you or even write a post featuring you and answering your question all at once. No matter what, you will get an answer this week as long as you leave an email address after your post, so we can let you know when we answer your question.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • yourfriend

    Love the blog and all the advice, but I have a question for you in regards to promoting/getting the word out in this day and age of saturation. So let me paint a scenario which is partially hypothetical..part true…but will be effective.

    Ok, let’s assume I am a singer/songwriter who has been working on his craft for years and have finally put together an EP of 5 really GREAT songs that are also well recorded. They just sound awesome all around and I can’t wait to show the world. But here’s my problem…

    I have 0 twitter followers. 0 friends on Facebook. 0 youTube subscribers. And none of my friends have any influence, nor am I well connected. I’ve just been focusing on my love of music. So, my problem is, I have no launching pad!

    Years ago, I could go on MySpace and add 10000 people a day…and people would actually listen (no matter how annoying..but it did work). That wouldn’t be everything, but honestly, it got the ball rolling for a lot of bands.

    So let’s assume I make a really high quality video, of a great song – then what? If I just upload it and tag it properly, I’m not gonna be expecting traffic to just show up. Or if I email a bunch of blogs and say “Hey, I’m a nobody, will you listen to my music, which has 0 fans, and post it on your blog for me? I promise it’s good!” Doesn’t seem like it’ll be too effective. I also can’t just “Add” people on Facebook. And there aren’t “local” shows in my town anymore…no one gives a shit – I think mySpace kinda devalued music and independent artists because everyone was bombarded by tons of shit, so now the world is jaded and if someone says, “hey, check out my band”, people are hesitant to even give it a shot.

    Now, after painting that gloomy picture, my question in a nutshell is: How does an artist get his music listened to by strangers on the internet? Dare I say, a lot of strangers? What’s the first move in promotion starting from point zero?

    Thanks for reading!
    -your friend.