This week everyone is buzzing because alpha-dog-male-heartthrob Justin Timberlake finally released his newest record after 7 years (you know a time when the world didn’t even know Lady GaGa, Katy Perry or The Beib?) and sold almost a million records in a week in the US. But did you know that in the UK, a DIY musician who has built his fanbase off of making YouTube connections for the last 7 years ended up charting higher than Mr. Timberlake on his release day? Meet Alex Day, a talented musician who has been building one-on-one fan connections with musicians for the last 7 years instead of pursuing an acting career. While the UK is always a strange place for music, this shows how level the playing field has gotten in the music business. When one artist has all of the strength of a major label thrust behind him and another has the strength of connection he built with fans and that artist comes out on top, we know this world has changed.
Considering YouTube just crossed the billion users mark, “Harlem Shake” has been number one for 5 weeks and stories like Alex Day’s are eventually becoming the normal. If you are a musician and you aren’t making YouTube your top priority, you are a fool.