Have you ever heard the joke, “What’s the difference between a Soundguy and a toilet? A Toilet gets crapped on by one asshole at a time.” This is why you want to be nice to him! Not only is today’s soundman usually tomorrow’s top record producer, tour manager A&R guy or show promoter. He also has it hard and people treat him crappy. One of the best promotions I have seen is to always give the sound guy a T-Shirt. Usually he is broke and if he likes you, he will wear it and he is one of the mos visible guys in the club every night, giving you a free ad and a friend every time you come back to his venue that can really help you out. Just remember he is also usually the key to local fun girl and the pot your drummer needs to shut up in the van.