Getting Album Artwork Right Part 1: Does Album Art Still Matter?

Album art seems less and less important these days to some, where in reality it is still greatly important and an important way to make your release stand out. In order to do it right there are many considerations and little details that are easy to mess up. Hopefully, we can help you to avoid those in this series.

With everything moving to digital or even streaming sites and musicians increasingly releasing singles over albums it has some people asking if they should even care about their album art anymore? I stand by the assertion that album art isn’t dying as much as it is changing.

While CDs and Double-Gatefold Vinyl aren’t even the norm for every release today, album artwork still have a place in this world of music. Even as the way we consume music evolves from CDs and Vinyl to MP3s and Streaming subscription sites when music fans first see our song or album, they still see an image next to it. This image being a powerful, intriguing image can often help sway a music fan to listen to your music over the millions of other options they have to listen to on a day-to-day basis.Even if you are releasing music with the sole intention of getting blogged about, blogs love a strong image and are often more likely to write about your music if you have a great image attached to it. Going with a stupid image when you have put your heart and soul into a release (see attached image) could help be one of the reasons your release does not get heard by as many people as possible. Whether you like it or not, a strong image for your release will be a part of it’s first impression on listeners, choose it wisely since it will either be a help or a deterrent.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.