The first way to use geo-targeting is with your mailing list. Nearly every mailing list provider has a way of targeting fans with in a certain amount of miles of the zipcode of your next show. In order to geo-target accurately it is a good idea to change the mile radius of these promotions with each area. Perfecting this can take time. While 100 miles can work really well in Arkansas, targeting within 100 miles of New Jersey will annoy a heavily populated state who borders on two major cities (NYC and Philly), that don’t have much of a fan overlap for show attendance. Looking at Google Maps and taking some mile measurements can be a smart move, so that you don’t over do it and put in high mile radius and annoy fans who would never attend a show and wonder why you are annoying them.
Email is not the only way to geo-target, Facebook allows the same feature by clicking the lock button below your status update you can choose, cities and states to target. Like the email geo-targets, it may not be the best idea to target all of California but, typing in a city and it’s surrounding suburbs can do a world of difference for making sure your fans find out about your next show there.
Lastly, you can worry less about annoying your fans with updates, so make sure you tell them a couple of times. Making an announcement a month in advance, a week, then a few days leading up to the show can be huge for making show turn outs increase.