Musformation

How Music Fans Feel About Your Kickstarter Campaign

Jesse Cannon — Wed, 22 Feb 2012 18:36:47 +0000

If you talk about the music business, you have no doubt gotten an ear full about people’s feelings about crowdfunding and Kickstarter. A while back we posted a link to a discussion on PunkNews where their readers discussed their feelings on the tool and now AbsolutePunk has gone and one the same. This thread and poll is a great insight to how your fans feel when presented with the option of funding your music and a must read for anyone thinking about going down that road.

Remember You Can Have More Than One Facebook Music Player

Jesse Cannon — Tue, 21 Feb 2012 17:42:45 +0000

One of the things musicians can rejoice about is that we are past the “MySpace Days” where your choices were between the world’s worst sounding player and or a couple of players you had to hack into the MySpace player. Now you can can choose from a wide variety of great players all with their own awesome features. Some music fans I talk to seem to prefer one player over the other, so why not give them options? While you can only choose one page as a landing page (and hopefully you did this to your favorite music player) you can always give your fans an option to do another one. This means you can have a RootMusic or MyBand as a default player that has tons of info but also have Bandcamp so that your fans can know they can go there to stream your latest record and/or buy it.

Pintrest Tools To Spread The Word On Your Music

Jesse Cannon — Fri, 17 Feb 2012 15:26:23 +0000

In case you haven’t heard, Pintrest is being touted as the fastest growing website EVER. This means you should probably be thinking about how to market your music there. Thankfully, they already have some great tools for you to do so! If you head to this page you can get share buttons and badges for their service and start introducing your music to this fast growing, hip community.

Lots Of New Features From One Sheet

Jesse Cannon — Thu, 16 Feb 2012 15:04:46 +0000

Many of our users really love One Sheet as a platform for a simple website for their music. Since everyone is so into it, we have great news – The service has added a wide variety of features that can be great for musicians.

iTunes support – You can now easily link your iTunes profile
Vimeo Channel Support
An eStore from OneRPM
New Dashboard

They are also presently beta-testing custom URLs. Exciting stuff! Check out all these features info here.

Fans Real Feelings On “Pre-Liking” For A Track On Facebook

Jesse Cannon — Thu, 16 Feb 2012 00:03:53 +0000

In the past, we offered our feelings that “pre-liking” for a track from a group can actually deter getting more fans. When I wrote this, I wrote it based on my own personal feelings, but now Jason Tate at Absolute Punk has opened up the flood gates to a great discussion where many die-hard music fans on his site have shared their feelings in an open thread on the subject. Check it out here and gain some clear insight on how fans really feel about this practice.

TuneCore Talks First iTunes Match Royalties

Jesse Cannon — Mon, 13 Feb 2012 05:57:21 +0000

Apple’s iTunes Match is one of those services that is supposed to start rescuing us all from piracy and the evils of file sharing and start making royalties drip back to musicians. TuneCore has great news, in that this has already started! Check out their blog post on the subject and get the whole story.

CD Baby Show Off Their 2011 Analytics

Jesse Cannon — Thu, 09 Feb 2012 15:38:41 +0000

CD Baby’s DIY Musicians blog has up an interesting showing of their service from 2011. Check it out to get some great insight on how most groups are making money on their service.

5 YouTube Videos You HAVE TO Have On Your Channel

Jesse Cannon — Thu, 09 Feb 2012 15:00:00 +0000

YouTube’s viewership keeps growing and growing and you have to know that it is one of the most powerful music discovery and marketing channels out there. While it is obvious you should be using YouTube, but what type of video should you have on your channel?

Lyric Videos – The lyric video is one of the best tools for marketing out there today. They can help increase sing-alongs at shows and give fans something to watch that takes very little effort for you to make. Adding behind the scenes photos and other rare videos can give your fans even more reason to watch them.
Music Videos – Just like you used to see on MTV! Obviously a great video can go viral or just give your fans something to watch, while they listen. When done right these are still the ultimate marketing tool.
Live Video – If you want people to come see you live, having an impressive taste of how good the experience will be can lead to more people coming out. The better quality, the more likely you are to have it shared and have a good turnout. This also means you better be playing well!
Interview – Having a way for fans to watch and get to know your history, personality and little personality quirks can go a long way with your fans feeling like you are someone they want to tell the world about. Filming an interview, even if you don’t see the interviewer and just answer some frequently answered questions, this can be a great way for fans to get you to know.
Single Frames – If you can’t make a music video, live video or lyric for your song, you should at least have a single frame video for every song you have released to the public. YouTube is the biggest music discovery medium out there. You should put up every song you have since it is another chance to get discovered and earn revenue if it becomes successful through YouTube’s revenue sharing system.

Vimeo Gets More Social With Tumblr Like Interface

Jesse Cannon — Wed, 08 Feb 2012 16:16:56 +0000

Vimeo has always been the choice of those who want their videos to really look fantastic on the net. Their video service has always been better looking than YouTube and served as more of a community for those looking for good looking videos instead of more videos of cats yawning. If you are making great looking videos, you should always be using Vimeo to connect with those who appreciate them. If this is the case, the great news is they have many cool features. The most notable for music marketing is there is now a Tumblr like interface that delivers a feed so that you can take in the newest videos from your favorite video makers. Check out all the new features here.

Cash Music Launches Their Platform

Jesse Cannon — Tue, 07 Feb 2012 16:36:12 +0000

Cash Music, makers of cool web tools to make your website and sharing work better have finally made it official! They have launched a platform filled with great tools for marketing and showing off your music on the web. They have free tools to trade tweets and emails for downloads as well as ways to make pictures and music play well on the web. They pride themselves on the fact that you will not need to know how to program much of anything to use their service as well, so those looking for a complex but awesome web page, can look to their platform to make it happen. Check out more here.