One of my favorite blogs, Dangerous Minds details what many have long suspected – Facebook now wants you to promote your posts in order for the people who liked your page to see it. If you felt like the majority of your fans have been seeing less and less of your posts and your reach has went down recently, you’re right. Only 15% are seeing it because Facebook is hiding it from them, unless you pay them a bribe. Learn more about this awful, awful abuse of trust that Facebook is committing here. From the article:
“It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”
In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working.
This is a clear conflict of interest. The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meantraking in nearly $1M a day.”
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