Don’t Let Your Laziness Ruin Your Merch Profits

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Go to nearly any merchandise site that does shirts/stickers for musicians and you’ll almost always see the option for a “rush service” (naturally, at a much higher price).  Why is this?  Because every band needs merch and many are slack on getting it ready before shows/tours.  Getting good quality merch and selling it at a decent price is already a difficult task, but adding on extra fees for overnight delivery and “rush fees” from graphics company is certainly not going to help.  Passing along a steeper price to your fans is usually going to make you come off like an asshole and almost always result in fewer sales.  Check your stock and assess your needs early so that you’re not scrambling around right before shows and cutting a huge hole in your profits by paying unnecessary fees.  Especially at a time when merch is one of the best ways for bands to actually turn a profit, don’t let your slack behavior ruin a potential cash cow.