Doc Shows How Macklemore & Ryan Lewis Do It Themselves With Huge Returns

Macklemore and Ryan Lewis are one of the big DIY success stories of 2012. Charting high and getting huge exposure, the group has done it by running their own ship and even fulfilling their own merch orders and staffing their own videos despite having a record that peaked at #2 on the Billboard charts. This doc shows some of what their operation looks like. (via Hypebot)

 

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.