“I’m one to cut corners BUT is it wise to send press releases out individually or is it acceptable to send 1 press releases to numerous blogs in 1 email.”
I have run a lot of blog pitches–I even did one this week where I wrote to about 150 people–and here is what I find time and time again.
- If you mass mail if you even get a response from 1 out of 100 you’re going to be lucky.
- If you personalise them a little if you get 5 out of 100 to write about you you’ll be lucky.
- If you become a big follower of a blog, comment, interact on social networks and really make yourself a part of a community you can get written on 1 out of every 4 blogs.