How To Use Discount Code Promotions To Build Up Your Following

4293337133_652755645d.jpgYesterday, we discussed the addition of discount codes to Bandcamp’s service and how this can bring exciting promotional opportunities to your marketing plan. Since we use Bandcamp on a daily basis, we started to have our minds spinning on all the great ways you can use this cool new feature.

  • You can send a discount code to everyone who follows you on Twitter by sending all of your new followers Direct Messages. Promote this on your other social networks to get everyone locked in to following you (may be a great idea to do on Myspace).
  • You can do the same on your Facebook or Email service, by encouraging fans to sign up to both of them in order to gain this special download code.
  • You can just be generous and offer this to anyone who comes to your website so that you can get fans to see the great experience you give your fans when they visit your site. If you have a well designed site this should do the trick to get followers on other social networks or have the fan catch upcoming show listings.
  • You can give these discount codes to blogs so that they can give their readers exclusive opportunities to get cool new music for cheap or free.

We personally can’t wait to figure out more ways to use this great tool!

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.