Yesterday, the group Death Grips did the incendiary move of leaking their own major label record. The Internet subsequently freaked out. Behind this leak there were many lessons to be learned from how they did it.
Within hours of leaking the record their site went down. The group immediately claimed their evil major label overlords shut their site down. But by the looks of it, they have hosted their site through HostMonster and probably exceeded their bandwidth. This is a mistake that many groups make, by not paying for a good hosting option, if you go viral or receive a huge break all of this opportunity may be squandered when your website goes down and new fans cannot hear your music. Getting a good hosting option (we suggest MediaTemple) can ensure you don’t have this problem.
Turning Tragedy Into Opportunity
Despite the fact that the site was most likely shut down by their host for exceeding their bandwidth, the group told Pitchfork their label had shut them down(their label has denied the charges). Getting them way more press and making the band look more dangerous. Despite the fact this may be untrue, this was a perfect way to spin the potential tragedy and turn it into even more opportunity by making the band’s move seem all the more unprecedented and newsworthy.
The Power Of Free
It was also announced today that Death Grips are the most legally download artist from BitTorrent in 2012. Having their latest release downloaded nearly 35 million times, they know that they don’t need to make fans pay for their music to build a fanbase. They know giving away their new record for free will help get the more fans. This move not only gets them a ton of press it lets more fans know they can get their music for free.