The objective perspective is the idea of getting an unbiased perspective from someone who isn’t as close to your situation as you are. The objective perspective has many uses in music. We’ve all had problems with our significant others–if you go talk to a friend about it, you might gain a newfound sense of clarity on the situation. Even if they just reaffirm what you already think, sometimes you just need to hear from someone else. The same goes with your music: You may have gotten so deep into a project and worked so hard on it that you’ve become insensitive to the finer details.
After four years of research and writing, we are proud to announce the release of Get More Fans: The DIY Guide To The New Music Business. Todd and I set out to make the most comprehensive guide to the techniques, tools, ideas and methods that go into building a fanbase and came up with the 700+ page guide you see here. We wrote a book that leaves no stone unturned when bands wonder what they could be doing to get more fans. We couldn’t be more proud to put this book out and would love for you to take a look at it. Lots of famous musicians and music business people have already said insanely nice things about it.
Here’s what we suggest you do.
- Check out the Table of Contents and read the synopsis. We have a list of ten reasons you should buy it.
- We also have half of the book available for free on our website here.
- It’s for sale on Amazon, iTunes, Barnes & Noble and Google Play. It is available in every format of eBook and in physical book form.
If you are really feeling generous, here is how you can help.
- We would love for you to help spread the word. Over the years I know we gave many of you advice and free time and have tried to help you promote your music without asking for anything in exchange. Right now, we need all the help we can get and you can help me by taking 60 seconds of your time. Any Facebook post, Tweet, Tumblr post, Instagram picture, or email to friends wo would be interested in this book really helps.
- If you are really feeling giving, we desperately need Amazon Book Reviews. Two sentences and a 5 star review does us a world of good helping us to promote the book. It is greatly appreciated.
Lastly, we would love to hear from you, if you know someone who we should get this book to, are curious about it, just want to say hello, give comments on it, point us to writers, reviewers or whatever, please write us. We put four years into this book and need to get it everywhere we can.
Thank you for your help and for listening.
Jesse and Todd
Before I get started, I know that many people will say we shouldn’t talk about politics on this blog, but this election is too important to musicians and their ability to promote their music. Our blog is about promoting your music and there is a stance that one candidate has taken in this race that makes voting for them, a vote against your music career. I will not be discussing all the other issues that come with each candidate, you can find that on other sites from many people who are far more qualified to discuss these subjects. My expertise is in musician issues and there is one stance, on an important issue, that these candidates have taken that could damn your music career. If your music career is not a major factor in who you vote for, move on to another article. If it is keep reading.
Net Neutrality is the single most important issue that will affect your ability to promote your music and keep the music world full of opportunity for unknown musicians. If you are not familiar with the issue, the above video gives a great description of it. In short, Net Neutrality keeps the Internet how it is – allowing musicians to promote their music and continues to allow unknown musicians to build their own career without getting permission from the gatekeepers like labels, radio and large corporations. It allows fans to choose who they want to hear, instead of corporations allowing them to hear who can afford to pay them a bribe. When we hear stories of independent musicians being able to promote themselves without major label backing and make the gains many DIY & indie artists have made over the past few years, it is because the Internet is presently neutral.
If Net Neutrality is not upheld, large corporations will ask you to pay to have your content be seen by their subscribers. This means if you want fans to be able to see your website, you may need to pay ISPs like Comcast, Optimum, Cablevision, etc. a fee just to allow your own fans to check in on your website or other content. Obviously this would help return the power to big, corporate funded, major label musicians who can afford this fee and away from fans deciding who gets popular and who does not.
This will have a catastrophic effect on anyone trying to grow their fanbase that doesn’t have large corporate backing and music fans looking for good music, not music that can afford to pay a bribe. It would also help return the music world to one where major labels have all of the power to shove crappy musicians down your throat, as opposed to the democracy of music popularity we are seeing emerge on the Internet. You can pretend to be an economist and decide whose solutions you believe will be better for the economy etc. At the end of it all, there is no single issue that will determine what promoting your music will look like more than Net Neutrality.
Here is where the candidates stand:
Gary Johnson - Gary Johnson, the Libertarian candidate, is a fierce supporter of Net Neutrality. He goes a step further and would like the government to be even less involved in the Internet.
Mitt Romney – Sadly, Mitt Romney is the one presidential candidate who is firmly against Net Neutrality and will look to allow the Internet providers to bill you for access to your fans. While Mitt has taken stands on both sides of many issues and flip-flopped all over the place throughout this campaign, this is one issue he always stands by. In my opinion and everyone else I have seen who consistently cover this issue all agree – Mitt Romney would be a catastrophe for Net Neutrality.
I will be voting for Obama. Todd will be voting for Johnson. Both of which will continue to help musicians get a fair shake. Sadly, a vote for Mitt Romney will make things harder for everyone looking for an equal playing field on the Internet.
- Ira Glass via 37 Signals from the Code Academy handbook, designed by Sawyer Hollenshead.
Great news! The FAA has announced new rules that make airlines have to care about musicians. The New York Times has up a post that says if you are carrying an instrument there will now be ways to keep it in the seat next to you and if you can store it below your seat you can carry it on. Check the full details here.
With every new website for a band I see pop up, I also now see them offering free ringtones of their song. If you want to get in on this action, Lifehacker has a fantastic new tutorial on how to make ringtones for both iPhone and Android. Once you have made them you can post them for download on your website and allow your fans to promote your music every time someone calls them, much to the annoyance of everyone around them! Check out the article here.
If you are looking for some great lectures on the music business and creating music, Red Bull Music Academy has some amazing lectures that deal with everything from making music to strategies in the new music business. With interviews with wise people like Modeselektor, Howie Weinberg, Adrian Sherwoord and countless others. A great resources with countless lectures to inject, for when you need some new inspiration. Check out Red Bull Music Academy.
Recently, we came across a comment on one of our posts that asked “What do you do when the rest of your band trusts you too much and thinks everything you say or do is gold?” While this is a rare instance it is an issue that can be detrimental to your music reaching its full potential. One of the best things about music is everyone is able to have an opinion. If everyone involved in a project is humble and reasonable, everyone’s opinions can be discussed and an easy consensus can be reached.