Blasko Answers Your Questions

Dear Readers, We have another post from Blasko, who you might know from his role as manager for Black Veil Brides, helping market Zakk Wylde or playing bass for Ozzy Osbourne. In this one he answers some FAQs and calls for you to write him with your own. I hope you enjoy it – Jesse


~ I do on occasion receive industry insider questions from some of you. Here are a few that I will do my best to answer:

1. How is an artist/band selected to be on your roster? What do you look for in an artist/band?

Typically I look for bands that are hard working. Ones that have already built some buzz on their own by taking their careers into their own hands. What I do NOT look for are bands looking to get to the “next level” without putting in the initial work themselves.

2. What do you consider to be a “successful” artist/band?

Success is arbitrary. I always say to young bands- Define success by how much music you make, not by how much money you make. Ensure that your music has integrity.

3. What exactly is your firm’s job for/to the band? (Tour booking, Legal representation, etc..?)

To simplify, the manager is the CEO of your band business. All managers take on different responsibilities depending on the needs of the artist.

4. You most likely have a dividend of the earnings, how is that acquired? (album sales, tour?)

The manager is paid by a negotiated percentage fee of the artists income. This number can vary. A typical percentage is 15% of the gross income.

5. Is any of those earnings owed if the band does not make it?(break up, no crowds?)

15% of 0 is $0.00.

6. How is the marketing done, through YOU? The band? Do you hire a marketing firm?

As labels lean more towards sourcing out this component, in my opinion I feel that aspect of an artist’s career should be handled by the management.

7. Does your firm ONLY answer to labels, or do you take on indie artists/bands as well?

We are living in a new age. Artists are reinventing the wheel as we speak. None of us will succeed if we keep a narrow focus. This is a new era for the music business and the possibilities are limitless.

8. What steps are taken to BOOST your artists’/band’s repetoire and sales?(details are a plus here)

There is no magic answer here… if only it was that easy. Every artist requires different attention to detail. Square pegs do not fit in round holes without some kind of modification.

9. Have bands been recommended to you that you have taken on? If so, how does one recommend them to you?

Yes. All of my clients have been referred to me. I am grateful to have made those connections. I try to repay those favors when I can.

Hit me up:

Blasko has been a recording and touring musician since he was 16 years old. His credible career began with the seminal hardcore thrash band Cryptic Slaughter signed to Metal Blade Records in 1985. The band released 3 records for the label between 1986 and 1988. In time he eventually went on to become the bass player for such heavy metal heavy weights as Danzig, Rob Zombie and since 2003, Ozzy Osbourne. He co-founded the artist management and marketing company Mercenary Management, Inc in early 2005. He currently manages the career of Black Veil Brides and handles marketing for guitar icon Zakk Wylde.   You can find him on Twitter, Facebook or Instagram.