Part of the job of being your own publicist is the ability to collect and sort things. One of the main things about being a publicist is collecting, saving and neatly labeling your press clippings so they can be used for later. If you are the type of group who is looking to get signed to a label, having all of this stuff readily available is great to be able to show to A&R. If you are going to go it alone having every press clipping, interview, and review readily available can open doors to booking agents, better distribution and opportunities. There are tools you should be using anytime you get publicity these day no matter how big or small.
- Screen Capture – If you get a good or even mediocre review online take a screen capture. If you are on a Mac click Shift + Apple + 3. On a PC you will need to use Google and choose some screen capture software. Once you have captured the screen you can either add it to a program like EverNote or upload it to Flickr. If you aren’t the type who wants to show the whole world your publicity you can make the Flickr library a private collection. It does come off as cheesy to show off all your press clippings all the time so this is advisable.
- Digital Camera – If you get some publicity in a print publication, simply use your phone or digital camera to shoot it and upload it to Flickr. If the print is hard to read take numerous pictures of the same clipping.
- Video Capture – Knowing how to download YouTubes if you get on TV and or getting someone to digitize your videos is super important and uploading it to Flickr or YouTube is an essential skill. There are countless methods used to do this and each situation requires a different set of skills. To download YouTubes use tools like Gazzump.