None of this “digital sales will increase” type of business-these predictions are bold and likely not on anyone’s short list. Take them to Vegas, challenge friends, or just toss them out – either way trends indicate the compass will point towards these 6 predictions in 2012.
Somewhere in the industry bizarre, companies felt it necessary to toss around 360 deals like some sort of trade commodity. Labels are no longer to blame for these harsh, and allegedly “non-negotiable” agreements, as somehow publishers, agents, attorneys and managers insist their expertise have risen to 360 status. Well I hate to call bluff but 360 deals are negotiated everyday in many ways. Stick with the basics and avoid a bloody deal with the devil.
A recording artist’s best weapon is their intellectual property rights. Many assume this pertains solely to copyrights but in actuality it refers: copyrights, right of publicity and trademarks. Trademarks are lethal in negotiations and in today’s market of 360 deals using your trademark as leverage is essential. You MUST own a registered trademark, and if you do, you can own the label as opposed to a label owning you.
One of the fastest growing revenue streams for bands is by unloading a backlog of concert posters. Many groups are banking more with effective poster designs as opposed to selling music. However, concert poster designs are packed full of legal red-tape, where bands may find themselves getting taken to the cleaners instead of receiving a bag full of cash.
When do you get management? When do you get an attorney? When do you approach labels? As this posting is almost guaranteed to get me fired, use the information to your advantage and know when to listen, speak, and revolt.
Call them tips, tricks, or a gift from God these strategies can help keep a band on the review short list with prospected labels, managers, attorneys, or agents. EPK’s represent the first wave of information, a much needed opportunity of an in your face review. Communicate the wrong way and your EPK goes to the trash. Communicate appropriately, and you live any other day. Learn the survival tricks HERE
Let the blood bath between two seemingly interchangeable terms begin. Find out the damaging difference between DIY (Do It Yourself) strategies and DTF (Direct To Fan) techniques. Once you think you’ve got it – enter the global game. Now everything is flipped on its head.
Short of having several country flags tattooed on your face, what does music globalization mean? People think they know but rarely do they practice the techniques. People claim they practice the techniques but yet they can’t grow their fan base. It’s time to be an international recording artist, and do fully obtain this title you have to do more than have an iTunes and CDBaby account which can be accessed by other countries. So what is music globalization and how can you achieve it,
Outside of the obvious – your music is no good, labels reject musicians for a variety of legitimate reasons. Regardless if you’re anti label or not, sometimes it’s best to understand why exactly you got the snub. Here are the top 5………..