Stop Putting Out Records (At Least Until You’re Ready To)

New bands will often ask questions like, “How do we get people to buy our records? or “How do we get people to come out to our shows?”

The problem is that many bands want to be popular before they’ve done anything. Stop putting out records and asking people to buy them. If you think you can just record an album,put it on Tunecore and watch the sales come in, you’re ten years late. You need to build an audience before you release an album.

There is only one way to do this: collaboration. Place yourself in front of other people’s audiences. I’ll say it again. Place yourself in front of other people’s audiences. Nicki Minaj did 3 mixtapes, solo verses on several singles and appeared in a bunch of other artists’ videos before she did an album. When it was time to go into the recording studio, she was so popular she had a major label bidding war on her hands. B.o.B. did singles, remixes, videos, mixtapes and EPs before he did an album. He was on the cover of XXL magazine (a media audience btw) two years before he released an album. By the time his debut album came out, he had a killer fan base and the album instantly went to #1.