One of the easiest ways you can get free advertising, increase show turn out and get potential fans familiar with your name is to send flyers to every venue you are going to play as well as fans in far away tons to hang up wherever your fans may hang out. For years this has been a long, time-consuming process where you print, stuff, address and mail these posters wherever you’re playing. BandPosters is a service that can help make this way easier. Now you can simply upload your poster to their server and pay $15 for 5 flyers mailed to the venue you are playing or your streeteamers.
We’ve often discussed that you can spend your time more wisely than writing potential fans spammy Facebook messages, but an interaction I had this week got me thinking. Over on the Defend Pop Punk group on Facebook a user posted a picture of some spam from a group he received and countless other users talked about how they feel about being spammed by bands. To my surprise many of them didn’t mind being spammed as long as the circumstances were right. If you want to see how genuine music fans feel about this practice, this thread is an enlightening read.
One of my favorite blogs, Animal NY, has a fantastic article about how Drake hyped his latest release by editing Wikipedia with rumours about his newest release. While this can’t be easily replicated for smaller artists, the general principle is a great lesson in how to create excitement, when actual facts don’t exist.
Great news! There’s an interview in this month’s Tape Op that Todd did with Jesse, discussing how the changes in the music business impact studios and the way we see music changing. You can read some of it here for free but need to pick up the magazine to see the rest.
Ever since Google Reader was killed off by Google and Google Alerts started missing most of your mentions online, there’s been a void in my life where I looked forward to seeing the mentions of my self and the groups I work with in my RSS reader. Since then I have used services like Mention to fill this void, but it costs a lot of money every month to have any more than 3 search terms, despite the fact that is extremely thorough. In steps, Feedspot, which in its free model exists as a RSS reader but for around $24 a year you can get mention alerts in your RSS reader, just like you did with Google Alerts. An affordable way to keep track of who is mentioning you and other targets online.
The objective perspective is the idea of getting an unbiased perspective from someone who isn’t as close to your situation as you are. The objective perspective has many uses in music. We’ve all had problems with our significant others–if you go talk to a friend about it, you might gain a newfound sense of clarity on the situation. Even if they just reaffirm what you already think, sometimes you just need to hear from someone else. The same goes with your music: You may have gotten so deep into a project and worked so hard on it that you’ve become insensitive to the finer details.
While I would rather swallow glass than listen to Tony Bennet, this interview techniques use to reinvent Tony Bennet’s career and how they marketed him on his own label bucking the major label system. Some great thoughts that can easily be applied to music today.
Lyric videos not only entertain your fans, but they also show them your lyrical message and help fans to be able to sing along at shows. But making them isn’t easy for those who don’t want to take tons of time to learn video editing software. In steps Superstring, a program designed to help you easily make lyric videos for your songs. In the above video you can see the interface is easy to understand and customise to your songs. Other features include: