Obituary Of A Theory: It’s Hard For People To Find “Real Artists” Today


Yesterday we linked to the Documentary, Before The Music Dies. I took the time to watch it last night and it is full of curmudgeons complaining! Throughout the Doc, there were assertions as if Radio’s glass cieling of airplay makes it impossible to find new artists today. In case you haven’t heard, every Music Radio Station is freaking out since listenership is WAY DOWN! They no longer have the influence they used to, since there are so many other options of finding music. I would like to introduce you all to something; It’s called TECHNOLOGY. There are now Satellite Radio stations that play a DJs every musical indulgence, bringing us back to an ability to hone in on niche tastes like never before. If that weren’t enough, theres this crazy thing called the Internet where you can go on sites like Pandora and Jango and simply type in a band you like and it will play you similar bands. You can even do this on your iPhone! There’s more, if you miss the days of old, you can listen to those Free-Form Radio Stations that you miss so much on the internet! That way when you get old and move away from the city to the suburbs you can still listen to Radio Stations like KCRW and WFMU! As well, everyone has a music nerd friend with a Last.FM, Blip.FM, or a Blog where they post all the cool music one could ever want to hear. One of the oldest ways of finding new artists was for someone to play you a song, this used to require being in the same room. Today, I simply IM a friend a link to a song on Hype Machine, and they can instantly hear if they are into it. Nevermind how easy it is to copy someones WHOLE iPod with software like iPodAccess. The Music Industry is like anything else, ALWAYS EVOLVING, unfortunately
many people get alienated by change instead of embracing it. The ways people discover music have changed, if you refuse to aknowledge this fact your intellectual evolution is as dead as this theory!

Obituary of a Theory: Having 1,166,364,536,436 Myspace Friends Matters

I have sad news: the hundreds of dollars you spent on Friendbots, all the time you have spent adding cute girls to your profile, all the hours you spent making friends instead of writing better songs, it most likely isn’t going to help. Once upon a time, A&R did look to see how many friends you had and you may have even fooled one into being interested in you, but for a long time now, everyone is on to this trick. We all know these aren’t your real fans! Everyone knows what it looks like on a myspace page when you have rabid fans, as opposed to a bunch of people who have never heard your band. You think people are listening to you when you add them? The amount of time it takes to get 10 people in your bands demographic to listen to your band can be had much easier by going out into the outside world, playing shows, going to shows, talking to people about your band, or figuring out what the next effective marketing technique for your band may be. You are going to have to figure out something else since this one is dead.

Photo by flickr user marceatsworld