Is Social Media Important For Your Band?

Screen-shot-2012-11-05-at-1.01.00-PMYES! Get social or die. It is not just about the music anymore. That ship has sailed.
Tip 1: Start with the basics and set up Twitter, Facebook and YouTube accounts.
Tip 2: Know your audience and have a unique voice. Find an angle. No one wants to hear about how great you think you are or try to get hustled another black t-shirt. Be engaging and be part of the conversation. On the other side of every computer is a human being and a potential fan. Treat others as you would want to be treated.
Tip 3: No niche is too small if it is your own… What is yours???

Don’t Be THAT Guy

e92c76f75a81057ec2929f8bdb71b1abDon’t be the type of musician that puts in the minimum effort and just criticizes others around them that are showing signs of success. You know the type… It might even be you! Take a risk and put yourself out there. Step outside of your shroud of negative reinforcement and be ballsy enough to be shit on by the rest of the world. Only then can you be on a peer level with the ones you hope to see fail.

It’s Not Who You Are, It’s Who You Aren’t


Kurt Cobain did not play guitar technically as well as Eddie Van Halen, nor did he have the vocal range of Freddy Mercury. Who cares? He started a musical revolution! Don’t get caught up in comparing yourselves to others or waiting for the perfect song or perfect tour etc. No one is perfect. You are who you are. Accept it and be real. Start NOW and find your own voice. Don’t be sidetracked by critics. Push through the noise and become who you are meant to be. Your limitations are what make you special. Embrace them.

The INCORRECT Way To Network: Part 1

34440274If you are going to blindly send emails to labels, managers, agents etc, with the intent to network your band, don’t do this:

“We are looking for help getting on bigger bills and our first tour.  Please let me know if you’d be interested in helping us”.

This kind of email does not inspire anyone to click on a link to listen to your music and discover that you have 146 YouTube views and 322 Facebook likes. The industry is not about music it’s about stats. Only when your band is of value and appears to be a returnable investment will those in power be willing to “help” you… and at that point, they’ll be finding you anyway.

Success Or Death

segway-death-meme-generator-i-have-come-for-your-soul-7467e8“Success or Death” should be your new mantra.

Without dreams we are nothing.

We might as well be dead.

I will tell you this: Please DO NOT think that your success is defined in the music business by how much money you make. If that is your goal, then I politely suggest you quit now, or wrap you head around this: Please DO measure your success by how much music you make.

Make great music. Make music that makes you happy. Make music that gets you out of bed every morning. Make music that is an escape from the responsibilities of everyday life.

Do this and consider yourself a success!

What are you doing right now?

What steps are you taking to reach your goals and make your dreams a reality right now?

How will you define your own success right now?

Blasko Answers Your Questions

Dear Readers, We have another post from Blasko, who you might know from his role as manager for Black Veil Brides, helping market Zakk Wylde or playing bass for Ozzy Osbourne. In this one he answers some FAQs and calls for you to write him with your own. I hope you enjoy it – Jesse


~ I do on occasion receive industry insider questions from some of you. Here are a few that I will do my best to answer:

1. How is an artist/band selected to be on your roster? What do you look for in an artist/band?

Typically I look for bands that are hard working. Ones that have already built some buzz on their own by taking their careers into their own hands. What I do NOT look for are bands looking to get to the “next level” without putting in the initial work themselves.

2. What do you consider to be a “successful” artist/band?

Success is arbitrary. I always say to young bands- Define success by how much music you make, not by how much money you make. Ensure that your music has integrity.

3. What exactly is your firm’s job for/to the band? (Tour booking, Legal representation, etc..?)

To simplify, the manager is the CEO of your band business. All managers take on different responsibilities depending on the needs of the artist.

4. You most likely have a dividend of the earnings, how is that acquired? (album sales, tour?)

The manager is paid by a negotiated percentage fee of the artists income. This number can vary. A typical percentage is 15% of the gross income.

5. Is any of those earnings owed if the band does not make it?(break up, no crowds?)

15% of 0 is $0.00.

6. How is the marketing done, through YOU? The band? Do you hire a marketing firm?

As labels lean more towards sourcing out this component, in my opinion I feel that aspect of an artist’s career should be handled by the management.

7. Does your firm ONLY answer to labels, or do you take on indie artists/bands as well?

We are living in a new age. Artists are reinventing the wheel as we speak. None of us will succeed if we keep a narrow focus. This is a new era for the music business and the possibilities are limitless.

8. What steps are taken to BOOST your artists’/band’s repetoire and sales?(details are a plus here)

There is no magic answer here… if only it was that easy. Every artist requires different attention to detail. Square pegs do not fit in round holes without some kind of modification.

9. Have bands been recommended to you that you have taken on? If so, how does one recommend them to you?

Yes. All of my clients have been referred to me. I am grateful to have made those connections. I try to repay those favors when I can.

Hit me up:

Blasko Presents: The Music Biz Quiz


Dear Readers,

This is the first post of a regular feature from smart music marketing mind Blasko, who you might know from his role as manager for Black Veil Brides, helping market Zakk Wylde or playing bass for Ozzy Osbourne. I hope you enjoy it – Jesse

Are you cut out for a career in the music biz? Honestly answer the following questions and find out…

1. Do you love writing, recording and performing music? YES / NO
2. Do you hate your day job? YES / NO
3. Are you willing to make sacrifices and take risks? YES / NO
4. Can you live on $10 a day? YES / NO
5. Do you think most bands suck? YES / NO
6. Are you typically a lucky person? YES / NO
7. Do you know what social networking is? YES / NO
8. Do you like to travel? YES / NO
9. In your opinion, are you great at what you do? YES / NO
10. Do you acknowledge that statistically you have little to no chance being a successful musician? YES / NO

If you answered:

YES on all 10 – Congrats! You will probably do well in the music biz.

YES on 5 or more – Not a total loss. Try and improve your answers to YES if you are truly serious.

YES on #6 – Well, anything’s possible. I would say good luck, but I guess you won’t need it.