Former Idolator editor Maura Johnston has a great article up at Vanity Fair that talks about the new trend of musician’s releasing companion albums. This trend is being discussed on the heels of Ke$ha announcing her new record will be a companion to her 2010 release Animal. Lady GaGa used a similar strategy when releasing The Fame Monster and was rewarded with the limitless success we have seen her achieve. There is no doubt that this re-branding of EP’s will be a big part of future release strategies. To read more on the subject, head to your favorite supermarket-line-read’s website.