Are Companion Albums Part Of The Future Of Music?


Former Idolator editor Maura Johnston has a great article up at Vanity Fair that talks about the new trend of musician’s releasing companion albums. This trend is being discussed on the heels of Ke$ha announcing her new record will be a companion to her 2010 release Animal. Lady GaGa used a similar strategy when releasing The Fame Monster and was rewarded with the limitless success we have seen her achieve. There is no doubt that this re-branding of EP’s will be a big part of future release strategies. To read more on the subject, head to your favorite supermarket-line-read’s website.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.

  • graysonbraswell

    There has been a lot of talk and hype over music artists collaborating on projects and albums in the past several months, but I can’t help but think this is an old concept that has been brought back to life in the last decade. From the days of Johnny Cash and June Carter teaming up to take on the country together to Weezer and Lil Wayne joining forces across genres, collaboration has been a marketing clover from the very beginning.
    And why wouldn’t it be? It’s a smart move to make for artists, as they can build off each other’s successes, tenure and reputation as well as merge their fan bases together with the duality of their appeal.
    An affiliate of uPlaya , Songbloom is an online platform for artists to audition their tracks for the chance to collaborate with other artists from around the world on a song to be sold on iTunes. Although a more alternative twist on the original concept of collaboration, this is definitely a new business model with a lot of potential- especially given the recent trends!