Those progressive Canadians in The Arcade Fire seem to be at the forefront of music marketing these days, and it looks like they have done it again with this amazing interactive film made by Chris Milk. Using the capabilities of HTML5, Milk has created an incredible movie that is accompanied by the Arcade Fire’s new song “Used To Wait”. Without giving too much away, we’ll say that Milk’s video makes the band’s somewhat predictable song seem all the more resonant by carefully playing on the band’s usual themes of childhood and family. Note that the film is best viewed in Google’s Chrome browser and has “issues” in Firefox (we know, we tried). The film is called The Wilderness Down and can be found here. Truly a wonderful piece of work and a very exciting peek into what the future might hold with HTML5.
