One of the things that the music industry still doesn’t get is that in the past getting written about in tons of small zines and local papers would add up over time to something big. In the blogosphere this activity has jet fuel poured on the fire with the rising popularity of blog aggregators. While you may look at a little blog that has traffic of under 1,000 hits a month and not see it being worth much of your press time, what is in unseen is how these blogs contribute to the tastemaking of the masses. Blog aggregators like Hype Machine, Elbows and We Are Hunted all take all the small blogs and aggregate them into one place where everyone can convene. This then gives the small blogs much more power with increased traffic and visibility, giving them another reason you should be concentrating on any and every bog you can get on.