This week the New Music Seminar is taking place in LA. From there the LA Times dispatched a great article on a few ways you can grow your fanbase that you may have not thought of before. Check out some great knowledge including this tidbit.
“Play nice with search engines. So the obvious thing is
to get people’s email address. One of the less obvious ways to get new
fans is to have good [search engine optimization]. Thirty percent of new
fans come from emails. But 30% come from Google or Yahoo. It’s people
who are using search engines to find you. You need to make sure that if
people look for you, they will find you. – Ian Rogers,