For one, we have to keep in mind one of the best practices that Topspin employs is using tiered incentives to get fans to buy unique merchandise with price tags that cater to each fan’s devotion to the group. By making packages where fans can pay for high ticket items and getting super fans to buy more than just the music you can greatly increase revenues and make sure you get the most out of every sale.
What this also shows is the importance of selling direct-to-fan with more than just digital items. Despite all of the “digital hype” fans still want physical items that they can put their hands on. Don’t neglect the importance of selling physical products today.