75% Of Topspin’s Revenue Is In Physical Sales: What This Means To You

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Digital Music News released a big headline that is counter to much of the wisdom on digital vs. physical that we hear in the music biz today. We are constantly told that physical sales are dying and digital is everything. With Topspin reporting that 75% of their revenue comes from physical sales it doesn’t prive that theory wrong as much as show there is still a big place for physical sales in your release strategy.

For one, we have to keep in mind one of the best practices that Topspin employs is using tiered incentives to get fans to buy unique merchandise with price tags that cater to each fan’s devotion to the group. By making packages where fans can pay for high ticket items and getting super fans to buy more than just the music you can greatly increase revenues and make sure you get the most out of every sale.

What this also shows is the importance of selling direct-to-fan with more than just digital items. Despite all of the “digital hype” fans still want physical items that they can put their hands on. Don’t neglect the importance of selling physical products today.

Jesse Cannon is the editor of Musformation. He produces records at his studio Cannon Found Soundation. Follow him on Twitter at @JesseCannonMusF. For more info please visit his website.