There are an endless amount of tools and techniques musicians can use to spread their music, but only a few have the potential to really make a huge leap in your fanbase. Below I have outlined the tools I know of that I don’t see enough musicians using that I see help the musicians who do employ them.
- Bundling Samplers – If a fan buys merch from you, you should try to give them as much of your music as possible for this support. If you have more than one release be sure to at least include a few songs from each release with every merchandise sale. Afterall, if a fan likes you enough to buy a T-shirt and become a walking advertisement for your music, they probably like it enough to send it to their friends. Encourage this practice and watch your music be spread by those passionate enough to support you. You can bundle samplers with your merch by using services like Big Cartel, TopSpin, LimitedRun and Bandcamp.
- Community Recommendations – One of the best way to get your music discovered by new fans is to have it recommended by other musicians they admire. There are a few different services that allow you to trade these recommendations by like-minded musician friends. On YouTube you can recommend other musician’s channels on your channel landing page or by adding them to a playlist you make of friends music (more on this here). Bandcamp allows you to recommend other releases to fans who purchase your music. You can trade this with friends and ensure all of their fans hear you and vice versa. You can also trade links on your website, posts from each other on Facebook or Twitter and mentions in email blasts.
- TopSpin Download Anywhere – In the video at the top of this post you can see one of the coolest but under used tools in music promotion. Anytime you send your fans a link on social networks you can use TopSpin’s Download Anywhere tool to try to gain an email address and have your fans download your music. This means whenever you link a new YouTube, website, piece of press you can try to obtain a new fan to stay in touch with every single time you have something to link your fans to. Not only can this get you a fan by having them get your song and become addicted to it, you can stay in touch with them. You can learn more about Download Anywhere here.