
American Apparel Clothing
Company had the right idea when they teamed up with French Pop sensation
Sebastian Tellier to release his American album a few years ago. I'm not going to lie, any chance to peruse the American Apparel photo catalogue for research was an added bonus on this project, but seriously, overall, this story is beneficial. As bands continue to fight the grind hoping for 2 inches of
shelf space at Best Buy, adopting the Tellier model may prove more
beneficial.
Be smart, be
productive, and follow the
3 ways to partner with a non-traditional retailer.
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