Big news and Gossip out of Avid/Digidesign/Pro Tools today. First off the good news: Pro Tools is now compatible with all of the newly released Macs! This includes the iMac, Mac mini, MacBook Pro, and Mac Pro.
In other news, Avid is doing some serious rebranding, some interesting chatter over on Brent Heber's Blog that gives some insight into the world of Avid:
In other news, Avid is doing some serious rebranding, some interesting chatter over on Brent Heber's Blog that gives some insight into the world of Avid:
"Over the last 10 years, Avid as a company have had many CEOs devoted to change, to the principles of "interop" of making the audio and video arms talk and co-operate properly. For various reasons, this hasnt happened at the times when it was promised. Gary Greenfield however, is making change happen. In the last 18 months, we've seen some folks lets go (for better for worse) and the marketing, logistics, manufacturing, management and sales teams of the big 5 Avid companies have been slowly but surely merged into one single company. Thats right, not just merging 2 companies, but 5, at the same time!"So apparently Digidesign is now Avid Audio? What other changes does this mean are coming an email from Digidesign we all received yesterday has some answers! More after the jump!
"Digi (sorry Avid Audio)"
"Introducing Avid SupportLooks very interesting, either this could be the start of improved support or a flawed tiered system of price gouging. Please let us know what you discover as you need help from
Introducing Avid Support
Five industry leading companies have come together under the Avid name to help people make the most listened to, most watched, most loved media in the world. Whether it be Avid, Digidesign, M-Audio, Sibelius or Pinnacle, you know you're part of a diverse world-wide group of seasoned professionals, aspiring hobbyists and everything in between and now you're also part of a highly dedicated and wide-ranging global support network.
For more than 20 years, we've built our reputation on standing behind our products, and behind our users. As the Avid user base has grown and become increasingly diverse, we've expanded our support coverage to offer a wider and more focused range of choices. Avid has created a new worldwide network that offers access to a level of customer support that is sure to exceed your expectations. More than simply responding to your needs: proactively anticipating them, with updates and diagnostics to keep your system running at its peak. More than just answering your questions: providing technical alerts and learning opportunities to educate and empower our users.
Whether you're part of a global enterprise or a casual home enthusiast, Avid Support Services has a plan to keep you moving smoothly along the cutting edge of creative technology.
Choose the Avid Support Services plan that's right for you:
Avid Standard Support
Protects your software investment by providing access to the latest hardware and software updates.
Avid Priority Support
Offers you an advanced level of protection, providing access to the latest software updates and advance exchange for defective materials.
Avid Uptime Support
Designed for small to mid-sized broadcast, post-production and recording facilities who require 24-hour assistance to resolve issues and manage critical outages.
Avid Enterprise Support
The industry's most comprehensive support network, providing round-the-clock protection for complex mission-critical environments, including high-end networked broadcast and post-production facilities.
For more information go to: www.avid.com/supportoffering"
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